Exploring the Types of Online Advertising

As the digital world continues to evolve, businesses and marketers face the challenge of reaching their target audience where they exist – online. This article will explore the various types of online advertising – the building blocks of a successful digital marketing strategy.

Display Advertising

This is one of the most common types of online advertising. They appear as banners, inside, and around web content. They’re predominantly visual and can consist of text, images, flash, video, and audio. The goal is to promote a product, service, or brand.

Search Engine Marketing (SEM)

SEM strategies promote websites by increasing their visibility on search engine results pages through optimization and advertising. Advertisers bid on keywords that users of Google and Bing might enter when searching for certain goods or services. SEM stands as the bridge between free, organic search engine traffic and paid, directed advertising.

Social Media Advertising

Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn offer powerful tools to advertisers. With their large, engaged user bases and advanced targeting options, social media holds tremendous marketing potential. The aim here is to use well-designed ads that blend seamlessly with news feeds to create a natural and appealing user experience.

Dijgtal Australia offers a range of online advertising solutions incorporating these strategies for maximum outreach.

Email Marketing

Email marketing is a tried and tested online advertising method. It involves direct marketing via email to prospective and current customers. It’s considered highly effective because it’s measurable and can be targeted specifically to a business’s desired audience.

Affiliate Marketing

This form of online advertising involves a business owner paying an online retailer, e-commerce site, or blog for each visitor or sales that these sites make for their brand. Affiliate marketing is a performance-based type of advertising where the business rewards one or more affiliates for each visitor or customer brought by the affiliate’s advertising efforts.

Native Advertising

Native advertisements are content-based and are displayed alongside, or in conjunction with, platform content. This type of ad is often found on social media feeds or as recommended content on a webpage. Unlike display ads, native ads do not look like ads, and they are meant to be less intrusive.

Influencer Marketing

Influencer marketing uses endorsements and product mentions from influencers – individuals who have dedicated social followings and are viewed as experts within their niche. This type of online advertising works because of the high amount of trust that social influencers have built up with their followers, and recommendations from them serve as a form of social proof to their potential customers.

Online advertising is an art form that requires a deep understanding of various techniques, platforms, and tools. Dijgtal Australia can assist businesses in harnessing the power of these strategies for maximum online outreach and success. From savvy web design to powerful SEM and display ads, let Dijgtal help shape your online advertising strategy.